According to a recent statistics a lot of Americans want brands to support causes. Besides, it was found that many people were willing to buy or bought a product from a company because they knew the company was associated with a cause.
As both public companies and nonprofits are trending towards becoming a hybrid of charity and business (so-called “social enterprises”), many of them are counting on social media to help them succeed. With online charity giving steadily rising, along with the ever-increasing popularity of social media sites like Facebook, Twitter, Google+, Pinterest, YouTube, and more, it’s quite easy to find a number of those social enterprises that are effectively using social media to aid in their efforts.
In the following infographic by Bluehost you can see a couple of these examples together with some offers for those companies who are considering moving toward the “social enterprise” business model. The true beauty of social media is its ability to help individuals harness influences to do good for society.